• What’s The Tea – April 2021

    7th May, 2021 | by
    White Lily What's The Tea read more

    Working in the wedding industry has its perks. Not only do we get to dress our gorgeous brides for their special day, but we also get to work with a group of amazing wedding industry professionals, who all work their magic to make wedding dreams come true. Connecting as a business and creating bonds with other wedding vendors helps us to understand our industry from all angles. It’s almost a holistic approach to making the perfect day truly perfect. We team up, we bond, and we create; but most importantly, we share meaningful insights into what our brides truly want for their 2021 and 2022 weddings.

    A First For Us, With Many To Come

    Last Wednesday, the 28th of April, we hosted our very first ‘What’s The Tea – A Conversation with WLC’ networking evening. Understanding that networking events can be daunting, to say the least, we created a concept based on genuine conversations, comfort, and honest thoughts. A place to sit back, relax, and have a meaningful chat. It was all about connecting with other businesses, sharing each other’s ups and downs, and passing on key learnings from everyone’s wedding industry journey. And all of that whilst sipping on cocktails provided by the girls from Mr Consistent and demolishing delicious cupcakes from Petal and Peach.

    A huge thank you goes out to AVIDEAS, who turned our cozy boutique into the perfect ‘sips & dips’ location – Their dining setup from The Boxd Society tied in perfectly with the rest of our decor and created a truly magical atmosphere. Another special thank you goes out to Tahlia and Jesse from Wylde Folk Studio, who captured the evening, so we could share our memories with all of you. 

    Your Wedding Vendor Shortcut 

    Last Wednesday night truly was an evening to remember and we couldn’t have been happier with the outcome. Not only did we get to connect with some amazing businesses but we also get to share a list of approved wedding vendors for you: 

    Table & Chair Hire: AVIDEAS
    Dining Tablescape Hire: The Boxd Society
    Celebrant: Married By Luke
    Photographer: Wylde Folk Studio
    Cake: Petal and Peach Bakery
    Cocktails / Bar Service: Mr Consistent
    Florist: Maddie Jayde Floral Design
    Wedding Invitations: September Creative
    Calligraphy: The Pleasantry
    Makeup: Ellie Ross MUA
    Bridal Gifts: The Bridal Box Co.

    Guess what? We will be hosting ‘What’s The Tea’ on an ongoing basis. YAY! 
    So, What’s The Tea? Shoot us an email to be part of our next event and to share your knowledge with other passionate industry professionals: marketing@whitelilycouture.com.au

              White Lily What's The Tea                   
  • Danielle and Jicaro’s Romantic Ceremony at High Church

    28th July, 2020 | by
    read more

    Being surrounded by friends and family, Christian couple, Danielle and Jicaro, said their vows in a dreamy ceremony at High Church. Followed by a gorgeous reception at the Emporium Hotel in Southbank, their special day was absolutely magical.

    As Danielle would say, the way the couple met was “quite 21st-century style…”Although Danielle and Jicaro went to the same High School, they didn’t really know each other, until they met through Facebook. Just after graduation, they realised they were the ones for each other. Thanks, Mark.

    When Danielle and Jicaro got engaged, they only had five months to plan their wedding. However, they both knew that they wanted their wedding day centered around the Christian faith. “The most important part was, of course, our ceremony and our vows to each other.

    And just how they imagined, their wedding day turned out to be everything they had wished for. We asked Danielle what the most memorable part of her special day was, and she said that she was blessed to be marrying the love of her life and best friend. “We were just so blessed to be able to have our wedding shared with our closest family and friends.” Isn’t that just beautiful?

    When Danielle came to White Lily, she fell in love with the intricate detailing of our gorgeous TATUM gown by Zavana Couture. “I always envisioned a unique and beaded wedding dress. It was exactly what I wanted and couldn’t believe I found it.” And she looked absolutely stunning! 

    Since the couple only had a few months to plan their wedding, Danielle’s advice to future brides is to not overthink decisions. “Having only 5 months from when we were engaged to getting married, made decisions much easier as we didn’t have too much time to think about it. We didn’t think twice. “ Taking away the pressure from having to make every single detail picture-perfect, makes the whole experience so much more enjoyable. 

    Being in the midst of our current pandemic, the couple had already planned to postpone their honeymoon for later this year. Now it is just a matter of time until they can take off. “We are still hoping to travel to Europe particularly visiting Italy!” Just imagine sipping on a glass of wine and enjoying the Italian sunset with your husband. How dreamy! In the meantime, Danielle and Jicaro are working on their plans to build their dream home together. 


    Scroll down to view photos from Danielle’s special day! 


    Ceremony and arbour Styling – Shane Baker at High Church 
    Cake: Simply Divine Occasions 
    Hair: Hair By Clare Hannon
    Makeup: Janise Chan 
    Bridesmaid dresses: Kmart 
    Suits: MJ Bale & Hallensteins
  • Eloise and Corey’s Modern Rustic Wedding

    23rd June, 2020 | by
    read more

    Fate would have it that Eloise and Corey would cross paths through their local rugby league club, the Rosewood Roosters in 2009. Corey, as a player in the Under 18’s Team and Eloise as the assistant-coach’s daughter. Eleven years later, in March 2020 the loved-up team tied the knot in an effortless rustic wedding at the Gold Coast hinterland’s Summergrove Estate.

    Planning their wedding the two wanted their special day to be as minimal as possible, with Eloise a firm believer that less is more, whether flowers, outfits, decor or budget. “Even though it is one of the most important days of our lives, it was important that we didn’t spend more than we could afford.” 

    Wearing Josie by Erin Clare, Eloise loved her gown’s botanical 3D lace detailing and its relaxed yet stylish feel. “It was sooo comfortable,” she says. “Comfort was a big thing that I was looking for in my dress. I knew I was going to be wearing it for a very long time so I wanted to make sure I was going to feel comfortable wearing it.”

    Shopping at White Lily Couture, Eloise valued most her stylist, Shannon’s honesty and care. “Shannon didn’t try to sell me whatever I tried on which gave me a sense of trust in White Lily,” loving her experience saying YES to the DRESS! Ordering an Erin Clare gown, Eloise also took up the unique option to have her gown directly made with our Noosa designer. “Working one-on-one with Erin Clare was hands down amazing and she is such a beautiful person. She made my Mum and I feel welcome each time I had a fitting and just went above and beyond for us.”

    The couple opted for a modern rustic aesthetic, choosing Summergrove’s lush garden for their intimate ceremony and the venue’s luxe all-white barn for their reception, with festoon lighting, towering barn doors and feature timber beams. Despite a tummy full of butterflies the morning of the wedding, Eloise said her most memorable moment was seeing her Dad for the first time before the ceremony. “I will never forget the look in his eyes and the tears of joy. I could tell he was truly proud of me and happy for me.” Overlooking the hinterland, our bride felt everything click when her eyes met Corey’s at the end of the aisle. “As I saw Corey a sense of calm came over me and I couldn’t wait to get down the aisle to him.”

    Unfortunately the newlyweds were unable to enjoy their dream honeymoon as planned in late-March due to COVID-19 with the duo flying to Hamilton Island the day prior to the closures of all non-essential businesses. “We had to get an earlier flight home and left the day but we are so excited to be back once this is all over!” 

    Looking excitedly to their future together, Eloise and Corey are most looking forward to starting a family very soon. “I can’t wait to start a family with Corey and have a little brother or sister for our three fur babies.” Offering her advice to future brides and grooms, Eloise suggests to not stress over the small things! “It is easier said than done but try not to stress too much! Everything will work out how it is supposed to. At the end of the day as long as you get to marry the person you love then that is all that matters.”

    Venue: Summergove Estate

    Photography & Video: Pineapple Images

    Florist: Tennille Brooke Flowers

    Cake: Baked By Dana

    Hair: Amy Spry Hair

    Makeup: Dolly May Make Up Artist

    Bridesmaid dresses: Forever New  

  • Launching Martina Liana!

    6th July, 2020 | by
    martina-liana-white-lily-couture-brisbane-wedding-dresses read more

    For the bride who radiates confidence, global glamour and impeccable style, there’s Martina Liana – the embodiment of the modern bride. White Lily Couture is thrilled to be welcoming this iconic Australian label to our collection from 18th July 2020. 

    Showcasing couture craftsmanship, every cut, every embellishment, every consideration of a Martina Liana design is made with one idea in mind: to create unforgettable and everlasting bridal couture which follows their brides’ love stories. Blending a couture feel with quality with exquisite design, White Lily are so excited to be soon showing this Australian bridal label.

    Dressed in show-stopping detailing, when you select a Martina Liana creation, you wear something far more than just a wedding dress. You make a statement. One that exemplifies the style, the attitude and the elegance of the bride, and the woman, you are. With launching this new collection, White Lily are showcasing a Brisbane-exclusive Martina Liana Trunk Show from 18th – 25th July 2020. 

    Receive 15% off Martina Liana orders during the Showcase and celebrate the collection with us in the boutique! Book your Bridal Appointment for the Martina Liana Launch now to find your dream couture dress!



    18th – 25th of July 2020
    15% off all Martina Liana orders
    Book now

    Image Credits

    Photography: Linzie Russo Photography

    Hair: Sarah Neill Hair

    Makeup: Boudoir Blush Beauty & Makeup

    Flowers: New England Flower Co.

    Model: Danielle Palmer



  • Karlie & Ryan’s Picture-Perfect Lavender Farm Nuptials

    18th November, 2019 | by
    read more

    With a dreamy lavender farm as the backdrop and a bombshell bride -to-be, Karlie and Ryan’s wedding could have leapt straight out of a Hollywood film!

    The pair originally met through mutual friends on a night out, where they hit it off. Their love-filled wedding speeches from their nearest and dearest on the night highlighted the perfect mix of sweetness and strength they share as a couple. How cute is that?!

    Their stunning setting was none other than the picturesque Kooroomba Vineyard and Lavender Farm near Mount Alford. This venue features a unique open-air-style chapel with a modern twist, situated amongst the aromatic lavender fields.

  • Experience the NEW Luxe Lounge

    9th October, 2019 | by
    read more

    Experience the most coveted bridal appointment right here at White Lily Couture. The Luxe Lounge is our most private and luxurious bridal suite, situated exclusively on the first level of our Red Hill boutique. Enjoy this relaxing, private space and treat yourself and up to four of your guests to the ultimate in *bubbles and bridal couture! 

    The Luxe Lounge is bright and spacious, furnished with elegant decor and lashings of gold and blush details. A feminine and elegant space to celebrate your moment as a bride and find the dress of your dreams.

  • Brisbane’s Biggest Bridal Sample Sale!

    3rd September, 2019 | by
    read more

  • Tess & Jayden’s Rainy Day Nuptials

    22nd February, 2019 | by
    read more

    No amount of weather was going to rain on Tess & Jayden’s parade for their special day! Their rainy day nuptials were hosted at Osteria Casuarina in Northern New South Wales. The couple infused a vibrant mix of colour, native greenery and elegance to create their once in a lifetime celebration. 

    Tess looked sensational in her Lexi gown from US designer, Enzoani (Sample no longer available in store), as she made her way toward her soon-to-be husband in their luxe combi van. Her bridesmaids, equally stunning in simple, midi length gowns. We love how Tess mirrored her silhouette with her bridesmaids’ ivory spaghetti strap gowns. 

  • Lauren & Jackson’s Happily Ever After

    14th March, 2018 | by
    read more

    There’s nothing sweeter than when two high school sweethearts find love forever together. Lauren and Jackson have shared life together since 16 and 18 years old. Their beautiful hinterland wedding saw the next chapter of the 8 year romance and it couldn’t have been a prettier day to begin their happily ever after!

    Set at the picturesque Weddings at Tiffany’s, the event was a real celebration for the couple amongst the hills of Maleny. “It was a magical day, I highly recommend Weddings at Tiffany’s –  they made the day so easy” said Lauren.

    The bride wore Mori Lee HARPER, a billowing ballgown with tiered skirt and lace bodice. She said “I loved that it was so detailed, great quality and so comfortable. My husband loved it and I felt beautiful all day – like a real princess. I am so glad I chose the dress as I’ll never be able to wear such a beautiful gown like that again!”

    We just love the romance behind this very special day. See more of this dream wedding below!

    Photographer: Tom Hall Photography

    Venue: Weddings at Tiffany’s

    Celebrant: Cassandra Neilson

    Suits: MJ Bale

    Cars: Milimo

    Make up: Make up by Lira

    Hair: Sarahjane & Empress Hair Brisbane

    Flowers: Tiffany’s Flowers


    Images: Tom Hall Photography


    Lauren's happily ever after


  • $999 SAMPLE SALE

    27th February, 2018 | by
    read more

    If you are in the market for a designer gown at up to 70% off, this is your lucky day! As our relocation fast approaches, we have over 100 gowns from some of our favourite designers available to purchase off the rack. Plus every gown (with a few exceptions) will be priced to sell at just $999 or less! 

    Sample SALE | 2 days only | Friday 9th & Sat 10th March

    First in Best Dress | No appointments necessary

    Doors open 10am – 4pm both days

    No holds | No refunds | All gowns to be paid in full & taken on the day

    Here’s a sneak peek of just a few of the styles that will be available to purchase during the sale day. Designers included: Pronovias, Pronovias Atelier, Mori Lee, Enzoani, Augusta Jones, Erin Clare, Goddess by Nature & Nicolina.

    We will also have discounted jewellery, veils and accessories available at never-before-seen prices. Be sure you arrive early to avoid disappointment… It’s literally first in best dress!

    Ivan by Enzoani – Was $2390 – SALE PRICE $999

    Jayde by Enzoani – Was $2290 – SALE PRICE $999

    Julia by Enzoani – Was $2990 – SALE PRICE $999

    Oasis by Pronovias – Was $3190 – SALE PRICE $999

    Ankara by Pronovias – Was $2990 – SALE PRICE $999

    Vanilla by Pronovias Atelier – Was $5390 – SALE PRICE $1500

    Jianna by White One – Was $2190 – SALE PRICE $999

    Aura by Pronovias – Was $3990 – SALE PRICE $1500

    Calli by Mori Lee – Was $1390 – SALE PRICE $290

    Giselle by Mori Lee – Was $2590 – SALE PRICE $999

    Christa by Mori Lee – Was $1490 – SALE PRICE $490

    Angelina by GBN – Was $1500 – SALE PRICE $999

    Selena by GBN – Was $2000 – SALE PRICE $999



  • We are Moving!

    13th February, 2018 | by
    read more

    It is with great excitement that we announce that White Lily Couture is relocating in March 2018! Our beautiful Milton showroom has been our home for almost five years but as the company grows and our dedication to customer experience continues, a new bigger and better space awaits.

    Located within a three minute drive from our Park Road boutique, we can’t wait to show you the all new White Lily store which will open for appointments on April 5th. With the same dedication to personalised and caring service, the new showroom will offer our brides the same exclusive and private experience but with a fresh modern feel. With the move, we will also welcome some new BIG brands to the boutique as well as one of Australia’s most sought-after accessory collections.

    We will undergo a short closure from March 26th to April 4th in order to move all of our pretties to the new location, however you can still get in touch with us during this time via email.

    We will be contacting all our customers individually via email to ensure you are aware of the change. If you have any questions please refer to the FAQ’s below or simply contact us and we will be happy to assist.

    Frequently Asked Questions

    When will the boutique be closed?

    We will be closed for a short period from March 26th to April 4th. Appointments will be unavailable during this period and will resume from April 5th as per our current opening hours. We will however be responding to emails and booking enquiries during this time.

    Where is the new store?

    White Lily Couture is moving to 43 Musgrave Road, Red Hill. Trading will continue in our Milton boutique as normal until March 25th.

    I have a dress on order, will this affect it in any way?

    Not at all. All current orders will remain as scheduled and time has been allocated to allow for the short closure time of one week. We take our brides wedding time frames very seriously so we will ensure that your gown can be collected whether it is at the current Milton location or our new one. Any customer orders awaiting collection will simply be transferred to the new showroom ready to collect when you are ready.

    I heard that you are closing down?

    Quite the opposite! We are simply moving our primary premises to allow for more space for both our customers and our team. Our Directors and our team all look forward to a long career with White Lily and there are absolutely no plans to cease trading.

    Will you still work by appointment?

    Yes. In order to provide the same high-level of service to every bride we see, we have chosen to continue to operate by Appointment. Every bride deserves a dedicated consultant and the luxury of their own space for their in store experience and this is a core value of the White Lily brand that will not change.

    I have made an appointment before the 26th March, should I change it?

    There is no need to change any current bookings you may have with us. We welcome all of our brides who are currently scheduled for appointments before we relocate and look forward to helping you say yes to the dress!

    Will the range of gowns be the same at the new location?

    Our core designers will remain at the new location and a the gowns available at Milton will simply be hanging on new racks after we move. We will also be welcoming a number of exciting new brands in our new space, so keep an eye on our website and social media channels for more details!

    Stay tuned for an upcoming sample SALE in March where many gowns from older collections will be available to purchase off the rack for bargain prices.

    Will you still offer Luxe Lounge appointments in the new location?

    Yes! Check in with us on social media for updates on our all NEW Luxe Lounge. An elegant and completely private space with bubbles and nibbles for you and your guests to enjoy. 

    Will you have parking?

    We will have multiple dedicated parking bays for our customers at the new location making visiting White Lily even easier!

    How will I contact you when you move?

    The only change will be our physical address. Our phone number 3367 8870 and email addresses will all remain the same as will our website. We will display all the relevant information about the new location as well as email all our brides directly to advise them of the new boutique address.

  • An Homage to Tradition | Bobo & David’s Brisbane Wedding

    6th December, 2017 | by
    read more

    When traditional Chinese wedding preparations are fused with Western wedding traditions, this is exactly what it looks like! Bobo and David’s dream day was an homage to tradition, love and joy through all aspects of their life. Family attended from overseas to celebrate with the couple at Victoria Park.

    The party took part in pre-wedding customs in Chinese attire involving tea ceremonies, gift-giving and delicious treats. Following this, Bobo stepped out as a vision in Ivory, wearing Karolina by Enzoani. A fitted column gown with sweetheart neckline and long sheer train. With a romantic, soft up do and pretty pink heels she was as vision of bridal happiness. Bridesmaids complimented her in pale mauve gowns holding bouquets of soft pink roses.

    After their playful photo shoot amongst the golf club grounds the wedding party celebrates in a chandelier filled marquee. Bobo is ready to dance the night away in her third outfit for the day, a Navy gown with illusion lace neckline.

    See more from this beautiful day below!

    Photographer: Sunlit Studios
    Venue: Victoria Park
    Flowers: Stylised
    Cake: Petite Crumb


    Images by Sunlit Studios
    homage to tradition