• Global Designer Preview | Martina Liana, Essense of Australia & Stella York

    21st June, 2021 | by
    Designer Preview Brisbane_Martina Liana, Essense of Australia, Stella York read more

    Martina Liana, Essense of Australia, and Stella York – You are invited to the 3 Day Preview of 2022 wedding dress designs nobody has seen before!

    Help the designers decide and preview the new season styles yet to be released by Martina Liana, Essense of Australia, and Stella York! For three days only, these exclusive, never-been-seen 2022 wedding gowns will be in store here at White Lily Couture. Known for their impeccable cuts, stylish style and modern use of fabrications, these Australian-designed labels have become fast-favourites for White Lily brides. Stay ahead of the trends and try these new designs before they are released next year. As Brisbane’s only stockist, appointments will fill fast so click here to secure yours!


    Martina Liana | Essense of Australia | Stella York


    1st – 3rd July 2021 | Save 15% off your order | Bookings Essential


  • Should I Have Multiple Dresses On My Wedding Day?

    18th August, 2020 | by
    Multiple Wedding Dresses read more

    We know the struggle – We want to walk down the aisle in an elegant, figure-hugging showstopper, yet want to have fun, dance, and move like there is no tomorrow at our reception. So, how can we have the best of both worlds, and what are the pros and cons of having multiple outfits on my big day?

    Let’s talk cons

    Time And Effort

    Changing your wedding outfit throughout the day requires more coordination and, in turn, more helpers and time to create the style you desire.

    Real Bride Erin


    Unfortunately, most dresses come with a price tag! If you are wanting to keep your budget below a certain price, you will have to get creative to create multiple looks (keep reading for more inspo).


    Less Time Wearing Your Ceremony Dress

    You looked at it for weeks. Months even. Then you put it on and after a few short and sweet moments, it’s time to let go again. Wearing a second dress for your reception means that you won’t get to wear your ceremony dress for as long.

    Real Bride Zoe
    We’ve had enough of the negatives, let’s talk positives!

    Impress Twice

    Impress your husband/wife during your ceremony and AGAIN during your reception. Two dresses mean that you get two completely different looks that will swipe your loved one off their feet.

    Brisbane Real Bride

    More Versatile Photos

    Changing your outfit throughout the day means that you won’t look the same in each photo. We know that you will look at these photos for the rest of your life, so why not make the most out of them, right?!


    You Don’t Have To Choose Between Your Favourites

    Having to pick two dresses for your wedding day means that you won’t have to choose between your two favourites. You might like a simple crepe gown but also love the beaded showstopper that just looks so good on you – You simply get to keep them both. YAY!

    Emmy Mae Bridal 2020

    Twice The Fun

    Although you might love the thought of walking down the aisle in a fitted crepe gown, dancing in a tight dress is a completely different story. Picking another dress for your reception will allow you to wear a sexy, and fitted gown at your ceremony, and then change into a more comfortable (but obviously still sexy) ball gown or less fitted option during your reception. That way you don’t have to worry about feeling uncomfortable and you can just focus on dancing into the night…


    Traditional But Modern

    “I’m a pant kinda girl, but still want to wear a dress during my ceremony.”  Buying two outfits for your special day means that you get to wear a dress during your ceremony, which you can then dump for a jumpsuit or other dress alternatives, right after. Nothing is worse than not feeling yourself on your big day. That way you still get to keep that traditional element of wearing a wedding dress,

    Zavana Couture 2020
    I am on a low budget, how can I still create two looks for my wedding day?


    Wedding dresses have come a long way. Designers are constantly trying to make their dresses as unique and versatile as possible. Thanks to designers like Pronovias and Zavana Couture, you can now easily get two looks in one, by purchasing only one gown. Adding an overskirt or jacket will give your dress or jumpsuit a completely different look.


    Pronovias 2020 Close

    Split your budget in half

    There are AMAZING dresses, that don’t break the bank. Instead of going all out for your ceremony dress, why don’t you pick two dresses, that still fit in your budget? Designers like Stella York and Zavana Couture make amazing couture dresses, which do not only look glamorous but also provide that high quality feel. On top of that, you should always keep an eye out for our Sale Rail dresses and Trunk Shows to save even more.

    Moral of the story: Although buying a second dress, can add a little more time and effort to your wedding planning, we absolutely think that you can never go wrong with multiple looks on your special day. It is a ‘Once In A Lifetime Experience’ – go all out!

  • The Zavana Couture Trunk Show

    3rd August, 2020 | by
    zavana_couture_trunk_show_brisbane_whitelily_couture read more

    The time has come, White Lily is welcoming a new range of beautiful dresses from one of our all-time favourite designers, Zavana Couture, from the 15th to the 31st of August. 

    Zavana Couture has opened many doors for the bride who loves a little touch of decadence and a whole lot of style. The beautifully beaded and hand-constructed dresses are far away from ordinary and represent elegance, glamour, and exclusive style. The intricate details and embellishments are designed to make a statement and leave an impact on all those who behold them. 

    We are beyond excited to be welcoming these new stunning wedding gowns to our store. We would love to invite you to try them on and find The One for you. Receive 15% off Zavana Couture orders during the Showcase and celebrate the collection with us in the boutique!

    Book your Bridal Appointment for the Zavana Couture Trunk Show now to find your dream couture dress!


    15th – 31th of July 2020
    15% off all Zavana Couture orders

    Book now



  • Charmaine & Daniel’s Epic Winter Wedding

    10th December, 2019 | by
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    For Charmaine & Daniel, their love shared is spoken immeasurably louder in actions, than words. It is these grand gestures that now form the fabric of their love story and the romance of their breathtaking Winter wedding.

    The pair met casually one evening in West End, and when they realised they shared a mutual love of travelling, celebrating every occasion and fairy lights, the two really hit it off! Charmaine’s ‘I just knew’ moment came during a conference trip overseas.

    “Dan was in FIFO work, which meant that when I had to travel to Japan for a conference (and holiday) he wasn’t going to be able to join me. But he actually quit his job to come and surprise me in Japan! And that was when I knew that what we had was legit.” Recalls Charmaine.

  • It’s here! The Pronovias 2020 Trunk Show

    11th October, 2019 | by
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    The arrival of Australia’s very first official Pronovias 2020 Trunk Show marks an exciting new chapter for the label’s new collection. Join us in store between October 25 and November 2 to try the new season collection hot off the runway and save 15% on your dreamy Pronovias gown!

    Having just landed on our shores, the Pronovias 2020 collection puts a sparkling twist on the Spanish label’s signature timeless aesthetic. Think chic luxe crepes paired with shimmering beading and subtle feminine detailing. 

    During the Trunk Show, you will have the opportunity to try a selection of additional 2020 collection gowns sent to us from Pronovias. These gowns will be available to try for a limited time only before they are returned to the designer and no longer available in the boutique. If you’re feeling a little unsure about your style, this is the perfect time to book your appointment and have a taste of the extended range!

    This exciting event and amazing offer of 15% off also includes Pronovias Atelier – the label’s stunning luxury range.