27th February, 2018 | by
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    If you are in the market for a designer gown at up to 70% off, this is your lucky day! As our relocation fast approaches, we have over 100 gowns from some of our favourite designers available to purchase off the rack. Plus every gown (with a few exceptions) will be priced to sell at just $999 or less! 

    Sample SALE | 2 days only | Friday 9th & Sat 10th March

    First in Best Dress | No appointments necessary

    Doors open 10am – 4pm both days

    No holds | No refunds | All gowns to be paid in full & taken on the day

    Here’s a sneak peek of just a few of the styles that will be available to purchase during the sale day. Designers included: Pronovias, Pronovias Atelier, Mori Lee, Enzoani, Augusta Jones, Erin Clare, Goddess by Nature & Nicolina.

    We will also have discounted jewellery, veils and accessories available at never-before-seen prices. Be sure you arrive early to avoid disappointment… It’s literally first in best dress!

    Ivan by Enzoani – Was $2390 – SALE PRICE $999

    Jayde by Enzoani – Was $2290 – SALE PRICE $999

    Julia by Enzoani – Was $2990 – SALE PRICE $999

    Oasis by Pronovias – Was $3190 – SALE PRICE $999

    Ankara by Pronovias – Was $2990 – SALE PRICE $999

    Vanilla by Pronovias Atelier – Was $5390 – SALE PRICE $1500

    Jianna by White One – Was $2190 – SALE PRICE $999

    Aura by Pronovias – Was $3990 – SALE PRICE $1500

    Calli by Mori Lee – Was $1390 – SALE PRICE $290

    Giselle by Mori Lee – Was $2590 – SALE PRICE $999

    Christa by Mori Lee – Was $1490 – SALE PRICE $490

    Angelina by GBN – Was $1500 – SALE PRICE $999

    Selena by GBN – Was $2000 – SALE PRICE $999



  • Introducing Emmy Mae Bridal

    27th February, 2018 | by
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    From the powerhouse that is Made With Love comes the all new Emmy Mae Bridal range! Also designed by Carla Jenkins, the collection oozes romance and bohemian vibes perfect for a our Queensland lifestyle.

    Combining luscious fabrics with chic and elegant silhouettes the range is ideal for brides looking for a relaxed and playful gown. The range boasts low backs and sexy splits as well and unique laces that are unique to the collection.

    We are so excited to be one of the few boutiques in Australia to offer this very special range. In store now and available to try at your appointment, book now to see these beauties for yourself!


  • Introducing Wildflower by Malachi

    19th February, 2018 | by
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    We are proud to present Australian label Wildflower by Malachi exclusive to White Lily Couture. The epitome of romance and all things pretty these beautiful designs are crafted and hand finished in Adelaide using the finest fabrics. 

    Designed to enhance a woman’s shape the Wildflower collection represent effortless beauty, ideal for today’s modern bride. Couturier and designer Sok Hoffmann is passionate about quality workmanship and finish. Her years of experience offers brides old-world dressmaking and workmanship with modern tailoring and design.

    Try the gorgeous range at your appointment and be one of the first Queensland brides to wear a Wildflower gown. Bookings essential – Call 3367 8870 or book online to secure yours.

  • We are Moving!

    13th February, 2018 | by
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    It is with great excitement that we announce that White Lily Couture is relocating in March 2018! Our beautiful Milton showroom has been our home for almost five years but as the company grows and our dedication to customer experience continues, a new bigger and better space awaits.

    Located within a three minute drive from our Park Road boutique, we can’t wait to show you the all new White Lily store which will open for appointments on April 5th. With the same dedication to personalised and caring service, the new showroom will offer our brides the same exclusive and private experience but with a fresh modern feel. With the move, we will also welcome some new BIG brands to the boutique as well as one of Australia’s most sought-after accessory collections.

    We will undergo a short closure from March 26th to April 4th in order to move all of our pretties to the new location, however you can still get in touch with us during this time via email.

    We will be contacting all our customers individually via email to ensure you are aware of the change. If you have any questions please refer to the FAQ’s below or simply contact us and we will be happy to assist.

    Frequently Asked Questions

    When will the boutique be closed?

    We will be closed for a short period from March 26th to April 4th. Appointments will be unavailable during this period and will resume from April 5th as per our current opening hours. We will however be responding to emails and booking enquiries during this time.

    Where is the new store?

    White Lily Couture is moving to 43 Musgrave Road, Red Hill. Trading will continue in our Milton boutique as normal until March 25th.

    I have a dress on order, will this affect it in any way?

    Not at all. All current orders will remain as scheduled and time has been allocated to allow for the short closure time of one week. We take our brides wedding time frames very seriously so we will ensure that your gown can be collected whether it is at the current Milton location or our new one. Any customer orders awaiting collection will simply be transferred to the new showroom ready to collect when you are ready.

    I heard that you are closing down?

    Quite the opposite! We are simply moving our primary premises to allow for more space for both our customers and our team. Our Directors and our team all look forward to a long career with White Lily and there are absolutely no plans to cease trading.

    Will you still work by appointment?

    Yes. In order to provide the same high-level of service to every bride we see, we have chosen to continue to operate by Appointment. Every bride deserves a dedicated consultant and the luxury of their own space for their in store experience and this is a core value of the White Lily brand that will not change.

    I have made an appointment before the 26th March, should I change it?

    There is no need to change any current bookings you may have with us. We welcome all of our brides who are currently scheduled for appointments before we relocate and look forward to helping you say yes to the dress!

    Will the range of gowns be the same at the new location?

    Our core designers will remain at the new location and a the gowns available at Milton will simply be hanging on new racks after we move. We will also be welcoming a number of exciting new brands in our new space, so keep an eye on our website and social media channels for more details!

    Stay tuned for an upcoming sample SALE in March where many gowns from older collections will be available to purchase off the rack for bargain prices.

    Will you still offer Luxe Lounge appointments in the new location?

    Yes! Check in with us on social media for updates on our all NEW Luxe Lounge. An elegant and completely private space with bubbles and nibbles for you and your guests to enjoy. 

    Will you have parking?

    We will have multiple dedicated parking bays for our customers at the new location making visiting White Lily even easier!

    How will I contact you when you move?

    The only change will be our physical address. Our phone number 3367 8870 and email addresses will all remain the same as will our website. We will display all the relevant information about the new location as well as email all our brides directly to advise them of the new boutique address.

  • Tegan & Ena Celebrate in One of Australia’s First Same Sex Marriages

    6th February, 2018 | by
    Tegan Ena Same sex marriage read more

    The radiant couple Tegan and Ena wed at Flaxton Gardens in the lush Sunshine Coast Hinterland in one of Australia’s first same sex weddings. A heartfelt day filled with love and emotion, the day could not have been happier or more special with all of their gorgeous friends and family surrounding them. 

    Tegan opted to contrast Ena’s beautiful ivory ballgown with the sleek and form-fitting Omar gown by Pronovias. This gown features a crepe skirt with a lovely lace bodice and low back. With lace detailing filtering out into the skirt, it was the perfect choice for this ultra-modern bride. The pair’s matching illusion boat necklines combined the two contrasting silhouettes into a match made in heaven.

    The bridal party were adorned in shades of blush pink and rich navy, while both brides had hands intertwined around a single bouquet of dusty pink roses.

    The joyous couple were met with a copious amounts of bubbles as they exited the ceremony with huge smiles spread across their faces. Tegan and Ena joined their guests at long reception tables decorated with native greenery and rustic wood accents. 

    The wedding finished with an abundance of dancing and super sweet cupcakes!



    Ceremony and Reception Venue – Flaxton Gardens

    Celebrant & MC – Jarrad Bayliss

    Hairstylist & Makeup Artist – Allure Bridal Stylist & Meraki Artistry

    Ena’s Bridal Party: White Runway

    Tegan’s Bridal Party: Myer (dress) and David Jones (Suits)

    Florist – Ginger Lily Rose

    Videographer – Bxcsmxth

    Cake – Cupcake elegance

    Bride’s Transport – Old Skool Kombis Noosa

    Photographer – Adriana Watson Photography

    Snd Shooter – Bonnie Jenkins


    Images: Adriana Watson Photography









    same sex weddings Tegan and Ena















  • Enzoani 2018 Trunk Show

    1st February, 2018 | by
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    The long awaited 2018 Enzoani collection is here and we are celebrating with a Queensland exclusive Trunk Show! Be one of the first to try the exquisite gowns from the latest collection boasting long, decadent trains and embellishment like no other. Plus order your dream Enzoani dress during the Trunk Show and receive 15% off your order! Book your appointment today and try these brand new beauties for yourself!

    Brisbane Event: 10th February – 17th February

    Rockhampton Event: 21st February – 3rd March

    MARLEY by Enzoani

    MARLEY by Enzoani

    MARIELA by Enzoani

    MASHA by Enzoani

    MASHA by Enzoani

    MERCEDES by Enzoani

    MERCEDES by Enzoani

    KATIE by Enzoani Blue

    KAMI by Enzoani Blue

    KEATON by Enzoani Blue

    KYMMY by Enzoani Blue

    KALYPSO by Enzoani Blue

    JOSETTA by Enzoani Blue

    BT 18-27 by Enzoani Beautiful

    BT 18-16 by Enzoani Beautiful

    BT 18-14 by Enzoani Beautiful

    BT 18-20 by Enzoani Beautiful




























































































































































































































































































































































































































































    Contemporary designs are combined with classic touches to create dresses which every bride dreams of wearing on her wedding day. From sleek silhouettes to full A-line wedding dresses, the internationally recognized collection offers gowns for brides of all shapes and sizes. The Enzoani range is carefully created for sophisticated brides, who long for luxury on their big day. Shop the exclusive collection today and discover wedding dresses that flaunt couture, provide exceptional quality and exude beauty.